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Websites and email newsletters

By April 1, 2014April 19th, 2016Marketing

Building a website is crucial for online communication with audiences, but it is just one piece of the puzzle.

Over the past few years professionals have been predicting the end of email and the necessity for email in business communication. Unfortunately for those eager few, this prediction is yet to become a reality.

For a significant number of e-commerce websites they have seen the potential of email newsletters and implemented these to continue to engage with customers. They have been able to review what customers have purchased and taken the opportunity to continue to engage with them after their purchases. Encouraging customers to return to their e-commerce websites and offer them the opportunity to engage with their services again.

A significant shift in recent times has seen the use of email newsletters now been adapted by many service providing businesses (not just e-commerce). Businesses have taken the opportunity to offer customers to sign up to newsletter to continue communicating with them but also allowing the business to review the effectiveness of their online offerings.

Some of the main advantages of using email is the interaction with users can been highly customised so content is highly relevant to the individual. The tracking and evaluation of these interactions can also be used effectively to optimised further campaigns with customers. If used to their potential email newsletters can be used to significantly impact business revenue as well as highlighting business relevance with customers.

Some tools out there for email newsletters:

Campaign Monitor


Vertical Response

Exact Target

Get Response

There are a lot of email newsletter tools available to help you and your business engage with your audience and convert website visitors into customers. A lot of these tools offer free demo accounts, so what are you waiting for start exploring or talk to us about getting started!

Jen Cork

Author Jen Cork

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