Tackling content strategy for your business can at times be quite difficult. But with planning and the right tools a lot of the struggles typically faced can be overcome.
An excellent article from Smashing Mag outlines how with planning and the right approach content can go further with less work over time. The idea of COPE, Create Once & Publish Everywhere, is an brilliant idea but until reading the post I hadn’t come across the clear way of making this happen easily. Using the approach of content modeling is an excellent solution in working out how content can be used on different platforms in a really clear and easy to access methodology. See the article on the SmashingMag site – Help You Content Go Anywhere With A Mobile Content Strategy